Our Story

I've always valued having a refined style. However, my busy lifestyle often frustrated me. Evenings out with my husband and friends, which were meant to be enjoyable, often turned stressful because I had to rush directly from work, leaving me no time to achieve the polished look I aspired to.

It wasn't just about the clothes. I was constantly searching for the perfect bag—a leather handbag that seamlessly blended elegance with practicality: one that could transition effortlessly from day to night. A bag that offered real value, unlike those whose premium prices were merely due to marketing hype rather than superior quality

I knew there had to be a better option for modern women, who value style and function. At that moment, my dream was born, so I embarked on an inspiring journey across the enchanting shores of the Mediterranean, where I visited art exhibitions and traditional workshops. I met seasoned artisans, men, and women who had inherited the secrets of leather crafting from generation to generation, individuals who had dedicated their whole lives to mastering this noble craft. They lovingly and passionately shared their secrets and techniques with me, revealing how the smallest details can make a vast difference in the quality and durability of a bag. I learned how stories are woven from threads of leather, and how a leather bag can become a unique work of art accompanying a woman on her life's journey, witnessing her special moments.

From here, FULERI was born—a brand that embodies elegance with purpose. Our vision is to empower modern women to express their elegance and individuality and live their own stories through versatile and elegantly designed accessories that adapt to their lives.